Our Story

Dyfrig Jenkins is the Director of YOU. Development Ltd and an experienced Executive Coach, Leadership Development Specialist, and Lead Facilitator working with organisations in the UK and internationally. Dyfrig supports leaders, managers, and teams to improve performance, collaboration, and confidence in complex and changing business environments. His work combines evidence-based coaching, psychometric tools such as Insights Discovery® and Hogan Assessments, and experiential learning methods, including LEGO® SERIOUS PLAY®, to help translate learning into practical action.

Known for a practical, inclusive and thoughtful approach, Dyfrig designs and facilitates development experiences that build self-awareness, strengthen leadership capability and support sustainable organisational performance. He works across a wide range of sectors and partners with a trusted network of experienced coaches and facilitators to deliver individual coaching, leadership programmes, and team development.

Dyfrig's work is aligned to modern learning and development best practice, with a strong focus on outcomes, reflection and learning that sticks. In addition to working with his own coaching clients and customers, Dyfrig occasionally works as an associate for a small number of selected professional organisations that provide coaching and facilitate learning, virtually and in person, across the globe.

About YOU. Development

We'll be there for YOU.

Since we launched, we have delivered professional development sessions in person and virtually across Europe, North and South America, and Asia. Our clients have included AstraZeneca, Attraction World Group, the Bank of Ireland, Beeline (Europe), BGL Group, British Veterinary Association, CEF, CES (North America), Diverse School Travel, Elim Housing Association, Foster Gamko, GBRailfreight, Hobart UK, Ibiza Rocks Group, Keyline, The Bar Council, The Bar Standards Board, the NHS, The Royal College of Veterinary Surgeons, Travel Chapter, Travis Perkins, and the Scape Group.

Our Vision

A trusted and respected company that delivers transformational value to individuals and organisations.

Our Mission

Giving people the space to find their unique abilities, regardless of their background or experiences, so that they can improve their performance at work.

Our Values

Collaborate

Collaborate

  • We'll understand your organisation, culture, people and needs.
  • We find out what you need and why you need it.
  • We offer transparent proposals and pricing.
Create

Create

  • We build on agreed outcomes and work to agreed timeframes.
  • We create coaching sessions, workshops and events that meet your needs.
  • We challenge our thinking during the creative process.
Deliver

Deliver

  • We care about what we do. We flex our style to meet your needs.
  • We create space for people to learn and grow.
  • We ask for feedback to improve what we do and how we do it.

Our Environment Policy

We created our first Environment Policy in 2021, a simply yet important pledge to put energy, enthusiasm and commitment in our business, to help protect and restore our planet.

We've been improving performance for organisations globally for over 10 years.

Attraction World logo
Astrazeneca logo
RCVS Logo
BVA logo
Hobart logo
ELIM Housing logo
CEF logo
Foster logo
GB Railfreight logo

Our Coaching Services

Coaching for Leaders

Coaching is a cost-effective way of developing confidence, motivation, and capability in your leaders. Participating in regular, structured coaching conversations can help leaders at all levels reflect on their challenges, identify solutions, and develop a plan to drive positive change and performance improvement.

View our Coaching for Leaders service

Insights Discovery® and Lego® Serious Play ™

We use two powerful methods to bring out the best in your teams. Insights Discovery® builds self-awareness and a shared language for better communication and collaboration, while LEGO® SERIOUS PLAY™ unlocks creative thinking and turns insight into practical action.

View our Insights Discovery® and Lego® Serious Play ™ service

Learning and Development

Developing your people is a strategic imperative because your people are not resources - they are your business. How well they think, collaborate, and adapt directly determines your results. As roles and environments continue to change, continuous professional development will enable your people to adapt, make better decisions, and contribute more value now and in the future. We are a CPD Standards Office accredited Provider..

View our Learning and Development service

Where in the World

Map showing where YOU. Development has provided training and development across the globe.

What our clients say

Participant, Leadership Development Programme

I feel that the skills I've picked up during these modules have allowed for me to become a more balanced leader as I'm now much more aware of strengths and general development areas. It's also allowed me to be more structured in the way I lead a team and plan my time effectively.

Vice President, European Business

Throughout the whole pre-planning, delivery and post review, Dyfrig delivered an outstanding programme which has really made a difference to a large number of colleagues. He really listened to our needs and delivered on them, but as well as that he is a pleasure to engage and work with.

CEO, Global Travel Brand

...the exceptional Dyfrig Jenkins from YOU. Development expertly guiding us through the day, every member of the team has contributed significantly to the way we should really be doing things around here.

Transformation Director, National Bank

Great event - thanks for taking my call and responding to the challenge.

Participant, Leadership Development Programme

Just a note to say today was brilliant. Everything seemed to "Click" and fall into place from the last few sessions today. Looking forward to the next one, to learn even more.

Participant, Leadership Development Programme

Really useful session, it feels like I learned loads and have a lot of achievable actions. Thank you.

Introducing

Retire One Day is the one-day workshop that helps employers prepare their people for retirement.